When it comes to search engine optimization (SEO), you have probably heard of the technical best practices before. You know, the one that include placing targeted keywords in your page title and meta-description, placing links in your content, and more. But did you know that social media directly impacts your business’ search engine results?
Below are 5 ways that social media and SEO work together.
- Social shares are the new form of link building. Link building has always been an important factor when it comes to SEO. Search engines use link building to determine whether other websites view your website as a quality source of information. Today, links to your content on social media sites such as Facebook, Twitter, LinkedIn, Google+, YouTube, and more help search engines understand what websites are credible and what sites should be ranked for keyword phrases.
- Social media quickly increases the search engine’s process of indexation. The speed at which content is indexed is affected by many factors, including how many people shared the content, the influence of the people who share the content, and the time frame in which the content was shared. In fact, content that has been extensively tweeted about can cut indexation time by 50%.
- Quality social connections build better search engine ranking. The amount of quality connections, followers, or friends a person or business has on social media factors into how content is ranked. The more quality connections, the more they are viewed as a reputable source. Moreover, when other reputable companies or influencers share your content, you begin to gain traction with the different search engines. Notice, my emphasis on the word “quality.”
- Search engines pull information from social media profiles. When it comes to search engine crawlers, the name, about section, and URL are the most important aspects of your social media profile. Therefore, it’s important to make sure all social media profiles are filled out in its entirety, including any keywords when applicable.
- Search engines leverage location-based social networking sites when users search on a mobile device. 79% of mobile phone owners and 81% of tablet owners use their mobile devices for local searches. Therefore, it’s important to add your physical location to all of your social media profiles. Google is heavily integrated with Google+, while Bing integrates with Facebook. For this reason, it’s important to utilize and update all of the major social media channels, not just one.
So there you have it! Listed above are 5 ways social media affects search engine rankings. I know there have been many articles written that say social media doesn’t affect search engine rankings. However, those articles are outdated. Below is a quick clip of Google Engineer, Matt Cutts setting the record straight.